digital Marketing transformation
Over the last decades, advertisement and marketing are no longer the same aspects as they used to be. The strategic marketing practices were relatively slow, during the pre-digital age there was various trends such as flyers, radio/television advertisement, newspaper…etc. At that time new technologies were invented for example; mobile phones or first-generation computers and they were the top marketing trends they changed the whole concept of marketing they created the possibility of people reaching information wherever they are.
The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where “Ray Tomlinson” sent the very first email and his technology set the platform to allow people to send and receive files through different machines. However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites.
The development of digital marketing since the 1990s and 2000s has changed the way brands and companies use technology for marketing. As for digital platforms got increasingly integrated into marketing plans and everyday life, and users, use digital devices instead of going to stores, digital marketing campaigns are becoming more effective and efficient. The goal of digital marketing is to increase visits to the site, transform these visits into acts of purchase and build customer loyalty by establishing a regular relationship with them.
Digital marketing has been widely used by companies for the past few years, because it facilitates interaction with the customer, and offers several advantages for example; it allows you to link between the company and the customer directly, it also obtains customers information in order to offer the perfect product that will fit their needs. A few of the disadvantages digital marketing has for example; Digital marketing mainly depends on the Internet.
In this modern world, there are still areas where internet access is not available or where the internet connection is very poor it means that in these remote areas, digital marketing has no function. It is very difficult to target customers who live in these places. Regarding the High competition, when a customer searches for a specific good or product, services with the same marketing strategies appear on the customer’s home page. It confuses the customer and offers a better and cheaper quality product from a different company. For this reason, some customers lack confidence in many advertisements and consider them as fraud. Also Promotion strategy, it can be copied. One of the main drawbacks of digital marketing is piracy. We often see that any company copies your products and sells them as their products. Copying an image is not difficult. Not only that, even they can create a negative effect on your products and damage your online reputation.
Sometimes there can be less interest on the Internet. They simply avoid advertising on the Internet. Even if they do not trust internet advertising. This creates a loss of valuable traffic. Because digital marketing depends entirely on the Internet. One of the drawbacks of digital marketing is cash on delivery. Because this does not guarantee you a 100% refund. when it comes to social media, a single post, tweet, comment, complaint, or negative comment about your services or products can destroy your online reputation for a long time. To build a reputation, it takes a long time, but breaking it does not. Even some negative comments can destroy the chances of your business growing.
The objective of Digital Marketing is to reach the right audience and engage with them, you should motivate your audience to take your action and finally to maximize return on investment.